Join Our Affiliate Program

Join the Sherluck affiliate programme and partner with us to monetise your audience. We work with publishers, streamers, content creators and marketing partners across the UK to deliver a straightforward and transparent referral route into our online casino and sports products. We focus on practical, long-term partnerships and provide the tools and support you need to grow together.

Programme purpose

Our affiliate programme exists to create mutually beneficial relationships. We want to reward partners who drive genuine, compliant players while protecting player safety and brand standards. Whether you promote via editorial sites, social channels or livestreams, we aim to offer clear commercial terms and reliable delivery.

Partnership benefits

We provide a simple onboarding process, a dedicated affiliate point of contact and promotional assets tailored for the UK market. Partners gain access to a mix of flexible commercial models, creative materials and performance insights. We value open communication and aim to respond to enquiries promptly so you can focus on driving traffic.

Commission structure

We offer a range of commercial models to suit different partners - including ongoing revenue arrangements, single payment options and blended plans. Exact rates and qualifying criteria are agreed during onboarding and based on traffic quality and compliance with our terms. All commission details are documented in the affiliate agreement.

Tracking and reporting transparency

Your performance is tracked with industry-standard methods and visible through a partner dashboard. Reports cover referrals, conversions and payable commissions so you can monitor activity and optimise. We also run periodic audits to maintain tracking accuracy and fairness for all parties.

Marketing tools and support

We supply UK-focused creatives, landing page options and deep-linking support to help you promote effectively. Partners receive access to seasonal assets, campaign calendars and A/B-friendly materials. An affiliate manager is available to advise on best practice, creative testing and traffic optimisation.

Long-term cooperation

We aim for steady, sustainable growth with our partners. Performance reviews are scheduled to discuss creative updates, potential incentives and adjustments to commercial terms where appropriate. Compliance and responsible marketing form part of ongoing reviews so partnerships remain aligned with regulatory expectations.

Contact

To apply or discuss a partnership, contact our affiliate team at [email protected]. We’ll outline the next steps and provide the information required to get started.